Understanding the CliftonStrength of:
Self-Assurance®
People talented in the StrengthsFinder Self-Assurance theme feel confident in their ability to take risks and manage their own lives. They have an inner compass that gives them certainty in their decisions.
Self-Assurance is one of 34 strengths from Clifton Strengths / Gallup Strengths Finder. These words are used interchangeably.
Summary of This Strength
People with Self-Assurance (CliftonStrengths • StrengthsFinder) talents thrive in situations that involve challenges or risks. You have a deep confidence in your ability to deliver great results and trust your own judgement. Most importantly, you believe in yourself. You take control of your own life, staying firm in your decisions and actions regardless of what others may think or say.
Do you manage somebody with the Self-Assurance Strength? Find out how to maximise their contribution, both as an individual and as part of the team’s strengths.
How You See The World
You rely on a strong inner sense of direction to guide your choices and actions. This certainty radiates in everything you do, giving you confidence to tackle challenges and take risks.
What This Strength is Known For
You are resilient, have high self-esteem, and are comfortable taking calculated risks.
Potential Downsides (or 'shadow' sides)
Your strong confidence can sometimes come across as arrogance, and your firm stance on decisions might make you appear stubborn.
Chat to us to understand the ‘shadow’ sides of this strength and how to manage these at work and at home.
What Frustrates You
You feel frustrated when you lack the freedom to take ownership or make decisions for yourself.
What’s Important to You
Having control over your actions and the ability to make your own decisions is essential for you to feel empowered and effective.
What You Contribute
Your confidence in your judgement inspires others to trust you. This assurance helps to create a sense of stability and direction, both in your work and your relationships.
“The quality of Self-Assurance (CilftonStrengths • StrengthsFinder) talent is in the way you deeply trust your own instincts. This can enable you to forge ahead confidently, even on risky paths.
Click on these links if you’d like to find out more about completing the CliftonStrengths assessment, Strengths Finder consultancy or Strengths Finder coaching.
CliftonStrengths® and Strengths Finder® are registered trademarks of Gallup, Inc.
Strengths that often work well with Self-Assurance
Themes that often work well with Self-Assurance include Command, Maximizer and Significance.
Applying this strength in your team
Understanding your strengths is the first step. The real value comes from knowing how to use them well, especially when working with others.
If you’d like support applying CliftonStrengths in your team or leadership role, we offer practical workshops and coaching that help people use their strengths with confidence and clarity.